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Bureau Report: Digital media has revolutionized people’s lives, instantly you can see any news on your mobile phone. Google and Facebook are its biggest platforms. During the last years, 3 important questions have been raised regarding this platform. Which after Australia, Canada and France, now India has also taken it seriously. In India, efforts have been made to curb this through the Digital India Act. Among the 3 questions, the most important question is that the income of Google and Facebook is one side. Media houses have been demanding for many years that Google and Facebook earn big money by using their news content, but nothing has come of it. It amounts to exploitation and arbitrariness. A portion of the revenue is shared only when the content receives ads, while social media platforms use unlimited content. Second, Facebook and Google give 48 percent of their traffic to news sites that create fake or misleading news. India Today has given the example of 2016 US elections and Kovid-19 while giving this information. The third major reason is that those who create news do not earn, due to which the race of fake news starts. Good content doesn’t reach people. In case of non-earning, the news producing organizations are not able to pay their employees well. If the organizations earn, then they will keep good employees and the content will also reach the people and the biggest benefit of this will be that people will get rid of fake news. People’s faith in Google and Facebook news will also return. Australia, France and Canada have legislated against it and have asked Google and Facebook to give a portion of your earnings to publishers who provide you with content. They have made it clear that they will not allow publishers to be exploited in their country.
The government asked for an opinion
The Digital India Bill prepared by the Government of India is also a part of this link. In this month, people’s opinion will be taken. Union Minister of State for Electronics and Technology Rajeev Chandrashekhar asserted that “I have said from the beginning that social media platforms, which also run news on their platforms, will have to share their share of earnings with the publisher.” The issue has also been included in the consultation on the Digital India Bill. He said that the government was seriously considering this issue for a long time. The Digital News Publishers Association has been demanding for a long time that social media platforms like Google and Facebook should share a fair share of their content revenue with them. In view of the future of journalism and the deteriorating financial condition of the news industry, the association was demanding payment from the content aggregators.
Triple benefit with Digital India Act
Electronics and Technology Minister Chandrasekhar said that the Digital India Bill is trying to find a solution to this complex issue, which is very important because currently there is no such law in India that allows Google, Facebook and other social media platforms to access their platforms. can oblige the payment of news running on The Australian Parliament enacted the ‘News Media and Digital Platform Mandatory Bargaining Code’ in February 2021, under which digital companies have to make mandatory payments for local news content. All in all, if the publisher starts getting money through the Digital India Bill, it will be a triple benefit. Publishers’ income will increase, they will be able to give jobs to more good people at higher wages. Good content will be generated, the biggest one will be curbing fake news to a great extent. But the big question is how these social media platforms like Google and Facebook will take it. Because in the countries where it has been implemented, these two platforms have expressed displeasure with the government’s decision to a large extent, but countries like India, where these two platforms earn big through social media, ignore their laws. It will not be easy for them to do.
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