Xiaomi remains on top despite drop in Indian smartphone shipments

Despite a decline of over 27 percent in the October-December quarter in the shipment of smartphones in the country, the Chinese company Xiaomi remained at the first place. Shipments of smartphones declined to 2.96 crore during this period. It was 4.06 crore in the same period of the previous year.

Market research firm IDC Report It has been said that the decrease in consumer demand due to high inflation has affected the sales of smartphones. Smartphone shipments in the sub Rs 25,000 category have declined by 15 per cent in the past year, while those in the sub Rs 41,000 mid-premium and above premium categories have grown by 20 per cent and nearly 55 per cent, respectively. Apart from this, the category shipments of entry-level smartphones under Rs 12,500 declined by about 46 percent. Upasana Joshi, Research Manager, IDC, said that the decrease in new launches in the category of less than Rs 12,000 has affected the sales.

Chinese smartphone company Xiaomi achieved the number one position in the market for the December quarter as well as on an annual basis. However, there has been a major decline in the company’s shipments on a year-on-year basis. Xiaomi’s market share stood at 18.6 percent in the December quarter and 21 percent on an annual basis. Xiaomi’s shipments declined by 38.3 percent during October-December and by about 25 percent on an annual basis.

The company recently sold over one million devices in India during the Republic Day sale. Xiaomi has smartphones and other devices in almost every price segment and category. India is one of the big markets for the company. Xiaomi’s Republic Day Sale lasted from 26 to 30 January. During this sale, the company offered discounts on its products. The company has told that it has sold more than 10 lakh products in Republic Day. However, the company did not provide information on how many units of each product were sold. Xiaomi makes everything from smartphones to smart TVs. The company’s Redmi smartphones sell more in India. Earlier this year, Xiaomi launched the Redmi Note 12 series. It is getting good response.