Amazon has blocked about 3,000 online merchant accounts that had the support of 600 Chinese brands in its stores. This restriction of consumer reviews The company’s strictures on abuse Is part of which was first reported by The Wall Street Journal.
The publication pointed out some companies that offer gift cards to customers in return for positive reviews at the store. Other companies offered incentive packages to people who posted bad reviews, offered them a free product or a full refund provided they removed the negative review.
Cindy Tai, vice president of Amazon’s Asia Global Selling, told China Central Television that the operation was not intended to target China or any other country. It also said the move did not affect the growth of the Chinese brand on the platform. “Customers rely on the accuracy and authenticity of product reviews to make purchasing decisions and have clear policies for both our reviewers and sales partners that prohibit the misuse of our community features,” Amazon said.
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