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Nokia New Logo : After 60 years, Nokia has changed its logo. Once upon a time, NOKIA, which was visible in every hand, has now come in a new form. It is believed that with this change, the company will soon make a tremendous comeback. Where the old logo of Nokia was just blue in which ‘NOKIA’ was written in capital letters, while talking about the new logo, it has 5 different designs. Together with these, ‘NOKIA’ is made. The new logo is a combination of several colors and is said to be attractive from the previous one.
Nokia means mobile phone?
Once upon a time, the biggest mobile company Nokia unveiled its new brand logo on the occasion of Mobile World Congress held in Barcelona, Spain. The change in Nokia’s logo also marks a change in its brand strategy. The company’s CEO Pekka Lundmark told on the occasion of the new logo launch that the company has changed its brand logo to change the image of Nokia in the hearts and minds of the people. He said- Even today it is sitting in the mind of the people that we are a successful mobile phone brand. But Nokia is not just this.
Nokia’s new brand strategy
MWC ie Mobile World Congress is counted among the biggest tech events in the world. It has the presence of top technology brands, industry leaders, product demonstrations, new technology and new innovations. It is a platform where mobile and technology companies from all over the world launch new products and services under one roof. In such a situation, it is obvious that there could not have been a better opportunity for Nokia to tell about its new brand strategy. The company also informed about the new strategy of the brand along with its new logo. Nokia will now focus more on the field of networking and digitization of industries. Along with this, it will also emphasize on making products related to wireless network.
History, present and future of Nokia
Nokia, a company established in Finland in 1865, had at one time become synonymous with mobile phones. Then only Nokia’s phone was visible in every hand. Due to economical and strong handsets, the company earned a lot of name and profit. But Nokia lagged behind in the race of changing times. The company went into loss, so Microsoft bought it. But even she could not handle it. After this it was bought by HMD Global. But with the intention of capitalizing on the iconic brand of ‘Nokia’, it also continued to make and sell products under the name of Nokia. Nokia may not be a big name in the smartphone sector now, but it has a big hand in the development of many technologies related to it. The company is working on developing the 5G network. Along with this, it is also focusing on building 6G network. Since the Chinese company Huawei (Huawei Technologies) is banned in many countries around the world in view of the threat of privacy, the company is exploring huge possibilities for itself in the development of 5G and 6G networks. It is to be hoped that the future of Nokia is as bright as its history.
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