There is only a few times left for the Asia Cup to start. Meanwhile, a promo of the official broadcaster of the tournament is showing a sharp response on social media. The promo is like that for the Asia Cup, but the whole focus is on the arch -rivals India and Pakistan. Through this, an attempt has been made to create an atmosphere for the collision of both of them on 14 September. But now the promo has been backfired.
A large section of users is talking about the boycott of the Asia Cup. There will be a match, because the government is also against the match with Pakistan in the bilateral series. Therefore, all the users are raising the voice of boycott of the Asia Cup. The promo also stars former cricketer Virender Sehwag, so he has also come under target of users. On social media, he is being reminded of his post on the Pahalgam terror attack and attacks are being carried out.
Among the promo released by Sony Sports Network, T20 captain Suryakumar Yadav, former explosive batsman Virender Sehwag and Pakistan star Pesar Shaheen Shah Afridi are seen. In the promo, an attempt has been made to capitalize on the excitement of the India vs Pakistan match. To show this, an Indian Muslim family has been shown who is watching the Bharat Banam Pakistan match on TV. The thrill is at the peak. The beats are sharp. Suryakumar is batting and the ball is in Afridi’s hand. In the exciting moment, the head of the family is shown praying for India’s victory. If the blessings are confessed, the family drowns in celebration. After that Virender Sehwag is seen promoting the Asia Cup with the message of India in the Rag-rag.
There is often a different adventure and enthusiasm in both countries regarding the match between India and Pakistan. This collision also works to connect people of both countries. The whole public becomes a sportsman for that day. Those who never watch the match usually play matches that day. This has also been redeemed by the organizer and sponsor of the tournament.
But this promo of Sony has created a ruckus because the tension between the two neighbors is at its peak. In April this year, Pakistani terrorists brutally murdered tourists in front of their wife-children by asking religion in Pahalgam, Jammu and Kashmir. 26 common citizens were killed in that attack.
Also, in view of this tension between the two countries, there is a boil on social media about the match. People are demanding boycott of this tournament. The BCCI, Broadcaster and those promoting the Asia Cup are describing the money as greedy of money and are also calling it an insult to the national self -respect and an insult to the national spirit.
140 Crore dhadkanein ek saath dhadkegi apni #Teamindia Ke Liye! 💙🇮🇳 kyunki rag rag mein hain rang bharat ka.
Dekhiye Asia Cup September 9 Se Sony Sports Network Ke TV Channels Aur Sony Liv Par!#Ragragmeinbharat #Teamindia #AsiaCup #Sonyliv #SonySportsNetwork pic.twitter.com/SgCFONOm6n
— Sony Sports Network (@SonySportsNetwk) August 22, 2025