New Delhi10 minutes ago
- Copy link
The role of Artificial Intelligence (AI) in preparing content for election campaign is increasing rapidly. In view of this, the Election Commission is making guidelines to curb its misuse and promote better use. Its glimpse can be seen in Bihar assembly elections.
Sources said that the content related to generative AI for political parties, media and social media will have to be told. The rules and methods of using AI in publicity will be cleared. Guidelines are also being made about fake and deepfec promotion videos and audio.
Its aim is that voters cannot be confused or affected their choice incorrectly by using AI content. Also, it will be tried to do that the privacy of the voters or the fairness of the election should not be affected.
More than 5 crore robot calls were made in Lok Sabha elections This move of the Commission is important given the report on AI of Global Election Tracking. This has shown that AI is used in the 2024 Lok Sabha elections 10% from the US election and 30% more than the British elections.
In this report by Future Shift Labs, AI was treated in the elections of 74 countries. It was the highest 80% of it in India’s election. More than 5 crore robot calls were made from AI. In the voice of the candidates, the content of these deepfac calls was generated. Promotion material was prepared from Deepfec in 22 languages.
2 cases of fake video in election
1. Fake video of Home Minister was shared by many accounts: On April 27, 2024, a fake video of Home Minister Amit Shah went viral on social media. It was shared by Telangana Congress and CM Revanth Reddy. In this, they were heard talking about ending the reservation of SC-ST and OBC.
PTI’s fact check unit said that in the original video, Amit Shah had talked about removing unconstitutional reservation for Muslims in Telangana. On April 28, the Delhi Police registered an FIR and issued summons to Telangana Chief Minister Revanth Reddy.
2. The video of Congress leader viral, said- Vote good BJP by voting for TMC: TMC shared a video of Congress leader Adhir Ranjan Chaudhary. In this, he was heard saying at a rally in Murshidabad in West Bengal that instead of voting for TMC, it would be good for the BJP to vote.
To this, TMC said that Adhir Ranjan is the BJP’s B team. In response, the Congress said that the video has been tampered with. The West Bengal Congress Committee lodged a complaint with the Election Commission regarding this video and appealed to take legal action against the accused.
These steps possible …
1. Synthetic content can be made through deep -sight. However, it will be necessary to state that the content is deepfack.
2. The election app will have the standard of data analytics and data usage.
3. Funny or any kind of misleading video may be banned to hurt opponents.
4. With the gesture of those coming to the rally, you will be able to make a strategy for content, but the opposition party will be banned from identifying and targeting those who go to the rally.