Geomart, the company of Asia’s richest man Mukesh Ambani, will now compete with Jeff Bezos’s Amazon. In fact, Ambani has now got the support of the popular messaging app WhatsApp.
According to a report, Indian customers can now order groceries through Geomart using WhatsApp. For this you have to use the new tap and chat option on WhatsApp. Delivery is free and there is no hassle of minimum order value. Customers can order fruits, vegetables, grains, toothpaste and cheese through it. Payment can be made through Geomart by filling the shopping basket in the customer app. Cash payment can also be made upon receipt of the order.
After gaining a foothold in the telecom sector, Ambani’s company is now pursuing a strategy to dominate the country’s e-commerce sector. 19 months ago Meta Platform Inc. Had invested about 6 6 billion in Reliance’s Geo Platforms. Meta Platform Inc. First Facebook Inc. Is known as
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Ambani’s company Reliance Industries Ltd had created a stir in the telecom sector a few years back. Today, Jio is the largest mobile operator in the country while Reliance Retail is the largest brick and mortar store chain in the country. WhatsApp has 53 crore users in the country while Geo has 42.5 crore subscribers. According to the Boston Consulting Group, India’s retail market could reach 3 1.3 million by 2025, or about Rs 97 lakh crore. More than half of this is food and groceries.
Reliance is all set to gain a large share of the market by launching cheap smartphones recently. This phone has been developed in collaboration with Google. It has Geomart and WhatsApp pre-loaded. Google also invested 4. 4.5 billion in Geo last year. Representatives of Reliance Industries and WhatsApp did not comment. In addition to Amazon and Walmart, groceries include Grofers, Danzo, Swiggy, Bigbasket and Zepto.