Katrina Kaif became Global Brand Ambassador of Maldives Tourism before PM Modi’s visit

Katrina Kaif became Global Brand Ambassador of Maldives Tourism before PM Modi’s visit

The Maldives tourism industry has chosen Bollywood actress and style icon Katrina Kaif as its new global brand ambassador. Along with this announcement, Maldives Marketing and Public Relations Corporation (MMPRC) has also started its summer cell campaign, which aims to attract tourists from all over the world to this beautiful archipelago. There is a lot of enthusiasm about this new responsibility of Katrina, as she is not only a successful actress, but also a motivational businessman.

The announcement was made through the official social media channels of Visit Maldives, in which Katrina was described as the face of her campaign called “The Sunny Side of Life”. This partnership is an important attempt by Maldives to attract more visitors, especially after a turbulent period in relations with India.

Maldives has long been a favorite place for Indian tourists, but the number of visitors declined due to diplomatic tension last year. The controversy began when three sub-ministers of Maldives made objectionable remarks about Indian Prime Minister Narendra Modi, inspired by his visit to the Lakshadweep Islands, which they wanted to develop as the center of beach tourism.

New Delhi reacted strongly and summoned the Ambassador of Maldives and lodged a formal protest. The three ministers were suspended with salary, yet diplomatic rift affected tourism; The arrival of Indian tourists in Maldives declined by almost one third of the previous year.

Katrina Kaif’s rise in global stardom

Before entering the showbiz industry, Katrina Kaif started her career in modeling, where she was selected by Indian filmmaker Kaizad Gustad for the film Boom, which failed at the box office.

After this failure, he got recognition when he worked in comedy films in which I loved? And other films like Namaste London were included. His other notable works include Race, Singh is King, New York, Ajab Prem’s amazing story, Zindagi Na Milegi Dobara, Mere Brother Ki Dulhan, Ek Thi Tiger, Fitoor and Bang Bang!

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